LOGO & BRAND DESIGN
You are not handed a single logo and asked to like it. We present three genuinely different directions, explain the thinking behind each, and then refine whichever one feels like your business.
Sign writers want vector files. Printers want CMYK. Social platforms want square crops. Your website wants transparent PNGs. A single JPEG is how Punchbowl businesses end up paying twice.
We package the lot on completion, organised into folders so you can hand the right file to the right person without having to ask us.
Vector files that scale to any size
Transparent, for web and documents
Flat files for everyday use
CMYK versions for signage and cards
Black, white and single colour
Colours, fonts and spacing rules
Once the mark is signed off we lock in the rest of the look, so everything you produce from that point forward feels like it came from the same business.
A primary, a secondary and a set of neutrals, with the hex and CMYK values written down so nothing drifts over time.
HEADINGS
Body text set at a comfortable reading size.
A heading face and a body face that pair properly, with fallbacks chosen so your website and your printed material match.
A conversation about your trade, your customers and the businesses you admire, plus the ones you would rather not resemble.
Rough directions explored on paper first. Cheap to change at this stage, expensive to change later.
Three refined concepts shown in context on a van, a shirt, a business card and a website header, not floating on white.
Two rounds of revisions on your chosen direction, then the full file pack and style guide handed over.
You receive multiple unique Punchbowl logo concepts to choose from. Once finalised, we provide JPG, PNG, SVG and EPS files for web, print and social media.
Two full rounds on your chosen concept, which covers colour, spacing, type and small shape changes. In practice most logos are signed off inside those two rounds.
Yes. If you only have an old JPEG we can rebuild it as clean vector artwork so it prints sharply at any size, and tidy up the proportions while we are in there.
Completely. Full ownership of the final artwork transfers to you on completion, and everything we produce is original rather than stock or template based.
